MBA programs in sports management are ideal for people seeking to network and advance within sports management. Programs are also designed for newcomers aiming to break into this exciting field. Graduates of sports management MBA programs fulfill a variety of leadership roles in the sports industry, becoming athletic directors, coaches, retail managers, recreational directors, recruiters, sports agents, and team owners.
What is studied in sports management programs?
Some MBA programs in this area concentrate exclusively on sports management, but others prepare students for entertainment management more generally. Some students combine an interest in sports marketing with another business specialty, such as marketing or finance.
Masters students study traditional business topics in the context of sports and/or other entertainment industries. Some areas of study include: advertising sales; collegiate sports; amateur sports; legal issues in sports; public relations in sports; event management; sports marketing; and sports commissions and other governing bodies.
How is the job outlook?
Because of the glamor of the sports industry — and because pay for top executives can exceed $2 million annually — competition for positions in sports management is always fierce.
Competition extends to academia, where professors in sports management can expect to earn about $70,000-$80,000 per year. According to Salary.com, assistant athletic directors at universities have a median income of about $70,000.
Which schools have online master’s programs in sports management?
California University of Pennsylvania
Columbia Southern University (graduate certificate)







